'Because things don’t appear to be the known thing; they aren’t what they seemed to be neither will they become what they might appear to become.'
Posted by Tessa den Uyl and Martin Cohen
The first televised U.S. Presidential debate, 1960 |
This cozy scene is, in fact, a screenshot of the first ever U.S. Presidential debate which was televised, attracting a great audience. (Even at this time, 90% of households in the U.S. had televisions. Black and white ones, of course.)
Presidential debates are often more about how candidates 'look' on the screen, than on what they say. Even more than newspaper photographs, the television screen distinguishes firmly - and often cruelly - between the telegenic and the rest. And one of the novelties of the 1960 Presidential campaign was the introduction to a newly televised public of polite, staged exchanges between the nominees.
On the left is John F. Kennedy, 'JFK' and on the right is Richard M. Nixon, 'Tricky Dickie', as he was unkindly later known. The scene is the CBS studios in Chicago and the date is September 26, 1960.
The first thing that is striking about this image is how homely it all is - truly the CBS studio could be, if not someone's front room, certainly the seminar at the local college - and the whole effect is refreshingly amateurish, with the debate moderator's feet poking out from underneath the flap of his desk. Indeed 'Tricky Dicky' looks awkward and uncomfortable, squirming in his seat, while JFK seems much more at home.
It's a homely feature too that everyone is sitting - rather than standing behind lecterns - as this immediately changes the tone of a debate, rendering the human animal less aggressive and more consensual.
The election was very close but likely the TV appearance favored Kennedy who became the nation's youngest President and first Catholic ever elected to the office.
Today's TV studio’s are all about technological sophistication and electronic screens are likely the background. The more spectacular, the better. A lot of distraction. At least here, in this sepia image, the human being is shown as such, no fancy tricks in that regard. But of course, the real tricks are weaved psychologically, then and now. Did, in those days, to see the future president in this setting, make them seem closer to ‘normal’ people in a certain way - or even more exceptional?
Presidential debates are often more about how candidates 'look' on the screen, than on what they say. Even more than newspaper photographs, the television screen distinguishes firmly - and often cruelly - between the telegenic and the rest. And one of the novelties of the 1960 Presidential campaign was the introduction to a newly televised public of polite, staged exchanges between the nominees.
On the left is John F. Kennedy, 'JFK' and on the right is Richard M. Nixon, 'Tricky Dickie', as he was unkindly later known. The scene is the CBS studios in Chicago and the date is September 26, 1960.
The first thing that is striking about this image is how homely it all is - truly the CBS studio could be, if not someone's front room, certainly the seminar at the local college - and the whole effect is refreshingly amateurish, with the debate moderator's feet poking out from underneath the flap of his desk. Indeed 'Tricky Dicky' looks awkward and uncomfortable, squirming in his seat, while JFK seems much more at home.
It's a homely feature too that everyone is sitting - rather than standing behind lecterns - as this immediately changes the tone of a debate, rendering the human animal less aggressive and more consensual.
The election was very close but likely the TV appearance favored Kennedy who became the nation's youngest President and first Catholic ever elected to the office.
Today's TV studio’s are all about technological sophistication and electronic screens are likely the background. The more spectacular, the better. A lot of distraction. At least here, in this sepia image, the human being is shown as such, no fancy tricks in that regard. But of course, the real tricks are weaved psychologically, then and now. Did, in those days, to see the future president in this setting, make them seem closer to ‘normal’ people in a certain way - or even more exceptional?